400twin | Who We Are

About 400twin

The luxury marketplace is in a state of flux: disruptive macro-economics, oversaturation in the competitive landscape and above all, a more sophisticated and discerning clientele than ever before. Relevant, authentic brands can weather the storms that most observers predict.

400twin's consulting and research services provide deep insight into the behaviors and motivations of today's luxury audience. We go beyond demographic data and trends to identify what inspires the high-end customer to not just notice, but commit.

Our work across retail, travel and hospitality, cosmetics, jewelry, financial services, and real estate allows us to put your brand in the context of the market at large. We quickly identify key shifts in perception and habits that can be exploited and modified to your advantage. From there, we can help you develop and fine-tune your brand experience from PR to advertising to marketing to multi-channel sales.

About Suzanne Hader, Principal

400twin was founded in 2004 by Suzanne Hader, a recognized expert on the luxury brand experience. She has appeared in influential media such as Women's Wear Daily, San Francisco Chronicle, Crain's New York Business, Forbes and Fox Business News. She was a featured panelist at the Beverly Hills Chamber of Commerce "Luxury Summit 2008" and has led workshops on marketing to high net worth individuals not only in the U.S. but also in Singapore, Hong Kong and Istanbul. Suzanne writes extensively on these topics and her book, "The Luxury Experience: Ten Essays on Culture, Change, and Innovation," is slated for release in the first quarter of 2009.

Previous to 400twin, Suzanne served as design director for cosmetics institution Estée Lauder in New York, driving integrated marketing strategies across online, print, advertising and direct mail platforms for marquee brands such as Clinique, Bobbi Brown, Darphin and partnership projects with Chanel and Clarins. Suzanne also worked as associate creative director for San Francisco's Eve.com where she and her team helped make it the number one online beauty destination in 2000, outpacing Sephora.


	About 400twin The luxury marketplace is in a state of flux: disruptive macro-economics, oversaturation in the competitive landscape and above all, a more sophisticated and discerning clientele than ever before. Relevant, authentic brands can weather the storms that most observers predict. 400twin's consulting and research services provide deep insight into the behaviors and motivations of today's luxury audience. We go beyond demographic data and trends to identify what inspires the high-end customer to not just notice, but commit. Our work across retail, travel and hospitality, cosmetics, jewelry, financial services, and real estate allows us to put your brand in the context of the market at large. We quickly identify key shifts in perception and habits that can be exploited and modified to your advantage. From there, we can help you develop and fine-tune your brand experience from PR to advertising to marketing to multi-channel sales. About Suzanne Hader, Principal 400twin was founded in 2004 by Suzanne Hader, a recognized expert on the luxury brand experience. She has appeared in influential media such as Women's Wear Daily, San Francisco Chronicle, Crain's New York Business, Forbes and Fox Business News. She was a featured panelist at the Beverly Hills Chamber of Commerce "Luxury Summit 2008" and has led workshops on marketing to high net worth individuals not only in the U.S. but also in Singapore, Hong Kong and Istanbul. Suzanne writes extensively on these topics and her book, "The Luxury Experience: Ten Essays on Culture, Change, and Innovation," is slated for release in the first quarter of 2009. Previous to 400twin, Suzanne served as design director for cosmetics institution Estée Lauder in New York, driving integrated marketing strategies across online, print, advertising and direct mail platforms for marquee brands such as Clinique, Bobbi Brown, Darphin and partnership projects with Chanel and Clarins. Suzanne also worked as associate creative director for San Francisco's Eve.com where she and her team helped make it the number one online beauty destination in 2000, outpacing Sephora.