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Marketing Management Article: Wooing Luxury Customers
Luxury is a $220 billion (and growing) market. This article explores the core motivations of luxury consumers and outlines five things brands must do to build lasting relationships with them.
From PSFK: In Fashion, Shows for Brands Rather Than Newest Lines May Be the Answer
Marketing Profs Article: Five Ways to Optimize Luxury Online Sales Channels
CustomerThink Article: Rich Brand, Poor Brand: Differentiate Your Product Through Outstanding Customer Experiences
Marketing Profs Article: Four Insights on How to Build Your Brand With Today's Luxury Customer
Understanding & Cultivating Brand Addiction in the Luxury Marketplace
Learn about Brand Addicts: who they are, how you get them and how they can help you in both the short- and long-term.
