
Is your luxury brand truly "worth it"? Is it delivering a cohesive experience? Are your customer relationships as profitable as they could be? Big questions need big answers. But those answers also need to be grounded in experiential details. 400twin can help with both macro and micro issues to give you actionable outcomes to every meeting, workshop and research project you commission.
400TWIN SERVICES:
Luxury Insight Presentations
1 hr-90 min each with 30 min Q&A
- Contextualizing the luxury market in the wider economy
- Introduction to luxury customer behavior
- Future trends in luxury
- Best practices in luxury marketing and brand management
Cost: $3-5,000 + travel expenses
Working Sessions
2-3 Days
- Assessing competition in your category
- Evolution of luxury experience and how it affects your brand
- Customer experience walk-through
Includes onsite presentation and discussion with your team, plus realtime review of your positioning and marketing strategy. Written recommendations follow within 1 week.
Cost: $10-15,000 + travel expenses
Diagnostic Services
3-4 Weeks
- Competitive analysis (covers brand positioning and marketing)
- Online strategy review: includes website, email and online advertising analysis
- Marketing/PR/Media Plan review: how to get the most for your budget
Includes onsite presentation and written report.
Cost: $20-25,000 + travel expenses
Customer Experience Analysis
6-8 Weeks
Investigation of marketing channels and forensic analysis of customer experience.
Includes 1/2 day onsite presentation and written report.
Cost: $40-50,000 + travel expenses
Research Services
Custom, ethnographic and luxury customer focused, designed to explore deep-seated behavioral questions.
Cost: $30,000 and up
Retainer Services for ongoing luxury marketing consultancy and research are also available. For more information, please contact sales@400twin.com.
