AUGUST 26, 2008
Forbes speaks with Suzanne Hader about the perils of rapid brand expansion in the luxury market.
AUGUST 13, 2008
Finding the A-List: luxury customers
Article by Suzanne Hader in DMNews.
JULY 2008
Wooing Luxury Customers
New article by Suzanne Hader in the July/August issue of Marketing Management.
JULY 22, 2008
"In Fashion, Shows for Brands Rather Than Newest Lines May Be the Answer," by Suzanne Hader for PSFK.com.
JULY 18, 2008
Business World India talks to Suzanne Hader about changing luxury customer behavior in response to the economic downturn.
JULY 7, 2008
Suzanne Hader to Appear at Shop.org Annual Summit 2008
JUNE 27, 2008
Suzanne Hader comments at Forbes.com about Clarins and the prestige cosmetics market.
JUNE 18, 2008
WWD talks with Suzanne Hader about how best to use advertising and the media to launch new luxury brands.
MAY, 2008
David Baker, principal of Recourses, Inc., interviews Suzanne Hader about starting a business and thought leadership.
MAY 13, 2008
New Marketing Profs article: Five Ways to Optimize Luxury Online Sales Channels.
MAY 13, 2008
WWD speaks with Suzanne Hader about what Barney's change of leadership might mean for the brand going forward.
MAY 7, 2008
Suzanne Hader comments on Gucci and how the luxury market is changing amid economic slowdown at Brand Republic.
MAY 7, 2008
WWD talks to Suzanne Hader about the Rogan for Target capsule collection launch at Barney's.
APRIL 22, 2008
Suzanne Hader discusses reusable shopping bags, luxury labels and customer backlash with Florida Today.
APRIL 21, 2008
Rich Brand, Poor Brand: Differentiate Your Product Through Outstanding Customer Experiences
New article by 400twin's Suzanne Hader on CustomerThink.com.
APRIL 19, 2008
Suzanne Hader comments in Crain's New York Business on how the economic downturn has affected the luxury customer.
APRIL 18, 2008
Forbes talks with Suzanne Hader about celebrity endorsements and the luxury market.
APRIL 3, 2008
400twin's Suzanne Hader talks with WWD about the retail experience in the luxury watch category.
MARCH 24, 2008
Suzanne Hader discusses the Tiffany & Co. brand on Fox Business News.
MARCH 17, 2008
Suzanne Hader speaks to WWD about Montblanc's expansion into handbags and fine jewelry.
MARCH 15, 2008
Suzanne Hader talks with the LA Daily News after the Beverly Hills Summit about the changing behavior of the luxury customer.
MARCH, 2008
Tips from Suzanne Hader in Soundings Trade Only on how to market high-end boats in an economic downturn.
Reprinted with permission from Soundings Publications, LLC.MARCH, 2008
400twin's Suzanne Hader in Shopping Centers Today on Frette's US expansion.
MARCH 1, 2008
Suzanne Hader comments in WWD about American vs. European handbag brands.
MARCH 1, 2008
Suzanne Hader talks to the San Francisco Chronicle about the effects of the economic slowdown on the luxury market.
FEBRUARY 25, 2008
Suzanne Hader comments on the challenges facing Escada as Jean-Marc Loubier looks to reignite the brand.
FEBRUARY 6, 2008
Suzanne Hader speaks with WWD about "Putting Cool in Cole Haan".
FEBRUARY 4, 2008
400twin's Suzanne Hader selected to participate in Luxury Summit 2008 in Beverly Hills.
JANUARY 29, 2008
Suzanne Hader explains “How to connect with luxury consumers” in The DMNews Essential Guide to Lists, Database Marketing and Data Services, (page 36).
JANUARY 28, 2008
400twin's Suzanne Hader talks to WWD about how economic slowdown might affect the luxury accessories market
JANUARY 22, 2008
Four Insights on How to Build Your Brand With Today's Luxury Customer
New article by Suzannne Hader on MarketingProfs.
JANUARY 16, 2008
400twin’s Suzanne Hader weighs in on the benefits of conference sponsorships in the 2008 Marketing Sherpa "Wisdom from the Field" report
DECEMBER 20, 2007
Luxury Brand Consultant Suzanne Hader Leads Singapore, Hong Kong Seminar on Marketing to High Net Worth Customers
DECEMBER 11, 2007
Turkish Daily News interviews Suzanne Hader about the rapidly-emerging luxury goods and services sectors and marketing to HNW customers
NOVEMBER 19, 2007
Suzanne Hader talks with Women's Wear Daily about Harry Winston's plans to expand
NOVEMBER 9, 2007
400twin Hosts Seminar on Creating an Effective Luxury Online Presence
NOVEMBER 2, 2007
Luxury Brand Consultant Suzanne Hader Leads Istanbul Seminar on Marketing to Luxury Customers
OCTOBER 27, 2007
400twin Studies to Offer Insights on Luxury Customer Behaviors
OCTOBER 3, 2007
How to Create Stronger Customer Relationships Right From the Start: The Benefits of Market Research
Audioconference Presented by Suzanne Hader, Principal, 400twin
SEPTEMBER, 2007
The Future Of Customer Communication: An Authentic Brand Dialogue
Suzanne Hader, Principal, 400twin
