Luxury Brand Consultant Suzanne Hader Leads Istanbul Seminar on Marketing to Luxury Customers
New York (Nov. 2 2007) – Suzanne Hader, principal of brand and marketing consultancy 400twin (www.400twin.com), will lead a two-day workshop, “Marketing to Wealthy Luxury Customers: Effective Strategies and Practical Techniques,” on Nov. 28 and 29 at the Sait Halim Pasa Mansion, Yenikoy, Turkey.
The event will provide marketing executives with key insights about the luxury audience and show how market research, segmentation strategy and branded customer experiences can be used to capture a greater share of wallet from this highly desirable type of customer.
“The luxury brand segment is made up of demanding consumers who expect the best of everything, all the time,” said Suzanne Hader, principal of 400twin. “Through a mix of hands-on planning, exercises and roundtable discussions, our goal is to educate marketing leaders about the luxury audience, luxury brand landscape and best marketing processes and practices for reaching the luxury customer.”
New York-based 400twin provides expert evaluation, strategic direction and tactical planning to enable high-end brands to achieve “brand-devotional” behavior among their customers. The firm serves clients in the beauty, fashion, travel and hospitality industries, working to establish their brands as unequivocally luxurious in the minds of a discriminating and thoughtful market segment.
The workshop, designed to inform global marketing executives, will cover topics such as: the value of market research in understanding different segments of the luxury market; understanding the decision making process of the luxury customer; understanding and managing the customer experience – from initial awareness to profitable relationship. Best practices and case studies also will be shared.
The workshop is put on by IMI Group, an Istanbul-based organization that arranges conferences on topics of specific interest to businesses in Turkey. For more information, including cost to attend and how to register for the workshop, please visit the IMI Web site, http://www.imiconferences.com.tr/luxury/.PR Contact
Helena Bouchez
Hodge Schindler Integrated Communications
+1 312.666.6662 or hbouchez@hodgeschindler.com
