Do you know why people love your products, your stores, your way of doing things? How much do you know about customers that purchase the most frequently? What role does your brand play in their lives? Would you like to be able to influence or change that role and how you play it?

Our process is rooted in meaningful conversations: with your brand audience and with your team. Once we have a clear picture of how the luxury audience currently experiences your brand, 400twin goes to work to help you tackle the big-picture strategies and special little details that fuel Brand Addiction.

Targeted studies of your Brand Addicts— You can learn a lot about your brand’s strengths and weaknesses by focusing on these most devoted and engaged customers. What do they love about you? What disappoints them? What feels disingenuous? We delve into what your best customers expect whenever your name is attached to the experience, giving you the insight to exceed those expectations.

Customer experience audits— How does it feel to be your customer? 400twin provides an unbiased assessment of the many ways your brand connects to your audience — from public relations and advertising efforts to the actual purchase and subsequent follow-up.

Process exploration & communication workshops— You know internal changes are necessary, but you’ve found obstacles in execution. This provides a framework for you to extend and integrate everything you’ve learned during your consultative engagement into your company culture.

Audience behavior research & analysis— Why do purchasers and non-purchasers of your brand behave the way they do? This in-depth research tool reveals brand nuances that are resonating or clashing with their lifestyles, enabling you to effectively explore ways to play a larger role in their lives.

Luxury landscape studies— This 50,000-foot view of your brand shows how you stack up among both your direct and indirect competitors across the entire spectrum of the customer experience.